So if you watched that video in my first post, then maybe you’ve come up with some ideas on where you want to start with your online adventure. I’ll tell you there are countless ways of making passive income in 2017 through the internet, and some of those mentioned in the video are great places to get started when you have little-to no entrepreneurial experience.
There’s one market that most people don’t encourage you to start out with when starting a venture to make money online, and that’s Search Engine Optimization– which is the process of optimizing a website to show up high in the search engines for targeted keywords/key-phrases. A couple reasons SEO is discouraged are:
- It takes time to see any results
- It’s a lot of work
- If you have no portfolio or sales experience, good luck trying to get business owners to give you their money
And these are all valid points, but if you’re ever going to make any money online you have to think outside the box, and there are many ways to get around these obstacles. I’m going to talk all about it in this post.
The term “low-hanging fruit” in the SEO world means that your selected keyword/key-phrase has low competition, and will be easy to rank a website to the first page in that market. Example: ‘Leak detection New York City’ is a commonly searched key-phrase, but not many websites are optimized for it, so you should be able to rank your website easier for that term. Where’s a key-phrase like ‘Plumber New York City’ is much more competitive- internet marketers are all over that key-phrase; not an example of low-hanging fruit.
I believe the key in the local SEO world today is to go after the low-hanging fruit. Unfortunately the competitive keywords/key-phrases are often the most profitable, however that isn’t to say you won’t find gold mines here and there that nobody’s thinking about. The reason I don’t advise going after the competitive niches as a newbie is not because I don’t think you can do it, it’s because it can take years to rank a website these days, and you don’t have to spend years trying to make money anymore.
So going after low-hanging fruit eliminates 2 of the 3 reasons people discourage SEO in 2017- Your results will come a lot quicker, and your work load will be smaller. And I’m not saying you won’t have to work hard cause you most certainly will, just not as hard.
So How Do I Get Business Owners To Pay Me When I Don’t Know How To Sell & Have No Leverage?
Well, you could spend countless hours cold calling every business in town, eventually one of them will bite. But honestly in my experience you more than likely will end up with a business owner that doesn’t trust you, therefore will not pay you well and you will end up working for less than you deserve. However, you know what every thriving SEO business works off of?
And they don’t really have to sell anything to anyone. Do a really good job for one business and they’re going to love you, and tell ALL their friends about what you’ve done for them. And more often than not business owners are friends with other business owners. If they don’t tell their friends, ask for a referral. There’s nothing wrong with that once you’ve done something to help them, and produced results you’ve promised.
But you’re probably wondering: How do I get my first client? Do the work for free. Yep, I said it, do it for free. Any business owner will take you up on that. No need to sell anything, and no need for a portfolio. This is something most people won’t do, and it’s also the reason most people won’t be successful with SEO- everyone wants success, but they won’t put in the upfront work needed to become successful.
You can build an SEO business fast, there’s no question. But when I say fast I don’t mean overnight, I mean you can do it faster than you can build most businesses, and most take at least 5 years to turn any kind of profit. You won’t get anywhere being impatient. Unfortunately when I say you can build an SEO business fast, it attracts those impatient people that are looking for shortcuts. I’ll tell you now there are no shortcuts to making real, long-term money online.
So hopefully this has given anyone looking into making money online an idea of what to expect with Search Engine Optimization, if you would like to learn more feel free to contact me, and I will direct you to more in-depth training on picking a niche, and getting the work done. That’s all for now folks, hope you have a good day!