This is what I use to generate leads for my clients day 1. And it’s also what makes me stand out from the rest of the crowd, in the marketing world. Mindful Marketing – My first online marketing business which I am no longer a part of, blew up once I started utilizing paid advertising. See most business owners that have been in business for a while, and have any kind of online presence will get e-mails from marketers every single day, and their e-mails are all the same: “I can get you ranked in google”. “Pay me x amount and in 3 months you will be blowing up with business”, yadda yadda yadda. It’s always the same thing. However if you really want to be successful in the marketing world you must stand out. You need to offer something that others don’t, and you need to be able to provide some kind of value for your prospect right away.
The funny thing with Google Adwords is that most people absolutely despise it. They believe it’s a waste of money (which it can be), and that you will get very minimal results from it if you’re lucky. In most cases this is the truth, as people don’t know how to use it properly. If you don’t optimize your campaign correctly yes, you can potentially waste millions of dollars on Adwords over the years.
But the truth of the matter is: Those that DO know how to use Adwords correctly end up making all the money and seeing a great ROI, while their competitors flush ad dollars down the toilet. The higher quality ad gets to use the Adwords platform at the cheapest price, AND gets to show up higher than those with a lower quality ad.
Why? Well, this applies for anything to do with google- they want to give their users the best experience possible. So if you’re putting out relevant content, in this case an ad that is going to get more clicks by the user, google is going to make just as much money charg
ing you $2.00 per click, as they would by charging a low quality ad $8.00 per click. Hopefully that makes sense, if you need more clarification feel free to contact me.
This is the other advertising platform that if optimized correctly, you can see insanely good results. But just like Google Adwords, you need to know how to use it properly. Facebook Ads are much cheaper than Adwords, however less direct of an audience, so you need to be smart about who sees your ad.
This is all about your targeting and ad copy. Running multiple ads to see which performs better, and fine tuning it until you get your best results. There are now 2 billion people on Facebook and while they’re currently charging less than $2.00 to get in front of 1,000 people, you better be taking advantage of that, if you’re looking to grow your business.
Facebook Ads work much better in some niches than others. For instance- if I need a Plumber I’m likely not going to discover a Plumbers Facebook Ad, and then call him. I’m more likely to search for one on google. But for example a Restaurant- something less urgent, that would be more of an impulse buy will have a lot more success.
The biggest mistake people make with Facebook Ads is targeting a wide range of people. You would think the more that see your ad the better, but that couldn’t be further from the truth. Just like most things you want quality over quantity. If you’re selling SEO, you only want Small Business Owners to see your ad, you don’t want everyone to see it in hopes that they’ll tell their friends. Again hopefully that makes sense, and you can contact me if you need more clarification.
If you’re looking at getting into online marketing please reach out. I have a ton of secrets I’m willing to give away for free, to save you lots of time and money that you will throw away during the trial and error period, if you don’t get some help. Thanks for reading and I’m looking forward to my next post!